by Nick Robinson | Mar 21, 2013 | Business
Having a website for your company is a necessity these days. People are increasingly finding the services and products they need online. Having a good website is a way to ensure that you don’t miss out on the shift to the digital world. What it also means is that there is an entire new area that you can gain more sales from and use to make your business more successful than it has ever been. Here are some things to consider so you get the most out of the online market.
You website needs to look good, that much is obvious really. That is just the basics though, it needs to be attractive and enticing too. You want something there that grabs people’s attention. When people are looking over sites they skim over them quickly and if they don’t see what they want straight away they will just click off. You need to ensure that whatever is on your page is eye-catching, be it some kind of graphic, video or even just some text announcing an incredible deal. Remember, people are often in a rush and you need something to convince them to spend more time on your site than others.
The most common way for people to find the information they need is by using Google. If someone wants an electrician based in Hong Kong then that is exactly what they will type in. So, if you’re an electrician in Hong Kong, how do you ensure you come up first? The methods used to achieve this are called search engine optimisation (SEO). One part of this is to ensure that your site is set-up in certain ways to help it climb Google’s ranking. One of the basics is making sure you have keywords relating to your business on all the pages of your site. It goes much deeper than that though, so you’ll need to do some research to make sure your website doesn’t dwell in the page four region and beyond.
You also need to consider the words, or copy, that is on your site. This links into the SEO as mentioned above, but it serves another function too. The words on your site will translate your brand and how you do business. It also works to encourage people to spend money on your site too. It can be a very difficult thing to get right. Some companies will spend weeks or more just trying to pick the perfect byline for their homepage.
Now, this can understandably sound incredibly daunting. Especially so if you’re the electrician from Hong Kong who just wanted to get a site up and running and get on with his job. This is the case for so many people who just do not have the time or expertise to carry out all the tasks listed above.